Social Copy & Visual Support (Venue & Coffeehouse)
Cross-platform social media copy and promotion supporting a combined café, bar, and live music venue—spanning daily service, community events, ticketed shows, DJs, and private rentals—across Instagram and Facebook.
TIMEFRAME: May 2024 - January 2026
PLATFORMS: Instagram, Facebook
ACCOUNTS: Café account (primary), Venue account (contributing)
This work supported a multi-function hospitality space where the café and music venue operated as interconnected brands with overlapping audiences. Social media needed to communicate day-to-day reliability (hours, service, specials) while also building excitement and trust around nightlife programming and events.
The challenge was maintaining voice consistency and audience clarity across multiple accounts with shared ownership. While the owner contributed to the main venue channels, I led copy, posting strategy, and promotion for the café accounts and authored select event-driven posts on the venue channels—requiring alignment without centralized control.
SCOPE:
Brand voice development across café and venue social channels
Primary social copywriting and posting for café Instagram and Facebook
Event promotion bridging daytime café traffic and nighttime venue programming
Select post copy and campaign support for main venue Instagram and Facebook
Recurring content formats (weekly events, reminders, day-of updates)
Audience segmentation between casual café patrons and nightlife/event attendees
Visual-text coordination with flyers, posters, and shared branding assets
TONE: Local, Playful, Inviting, Community-Driven, Music-Forward, Light but Intentional
CONSTRAINTS: This venue operated with a small marketing budget and without a dedicated, full-time social media role. Social media responsibilities were split across ownership and staff, with no centralized content calendar or paid ad strategy.
Content creation and posting were handled alongside operational duties, often with limited notice and shared decision-making. The goal was to maintain clarity, trust, and brand cohesion across multiple accounts—without full editorial control, professional photo shoots, or consistent promotional spend—while still delivering readable, effective event promotion.
TOOLS USED:
Instagram, Facebook, Linktree
Canva (flyers, story graphics, branded templates)
Squarespace and Ticketing (Afton) integrations
EVENT LINEUP FEATURE
Copy, visual graphic, and a tag back to a larger Christmas festival event page were shared on media platforms to highlight this featured portion of the weekend-long free event.
“You better be nice this week— Santa’s popping by the Geneva Christmas Market this weekend for ✨free✨ meet & greets and DIY photos 🎅👀…
❤️SAT 11am-2pm & SUN 11am-1pm💚 (on the lawn per weather)”
SEASONAL DISCOUNT ANNOUNCEMENT
Copy and a visual graphic were shared on media platforms to highlight a slow-season discount promoting the spirit of the local community.
“🚨DISCOUNT ALERT — December's here, and so are all of you!
Winter's such a unique time
in Lake Geneva, something only a small group of people ever get to see! We're grateful you're here. Come get cozy at the House or take something to-go to YOUR house!
👉 Mention this discount + your Walworth Co residency
🟰Get 10% off your drink or pastry order!
It takes a village— and we have one! Stay safe and warm, and we'll see you soon! 🩵”
LAST-MINUTE EVENT ANNOUNCEMENT
Copy and a visual graphic were shared on media platforms to quickly and clearly highlight a stand-in weeknight performance.
“Uriah & Anthony from Uriah Storm Ritual are ON in Studio G tonight! 🎸 Doors @6pm”
SOCIAL BIO SECTION
Copy was set as the cafe’s biography section on media platforms to cleanly push brand and essential info.
☕🎸 Rustic Rock n’ Roll Roadhouse Cafe 🎸☕️ serving up the grooviest brews in town
@ Lake Geneva House of Music
📍N3241 County Trunk H, 53147
FRIDAY 8AM-2PM
SATURDAY 8AM-2PM
SUNDAY 8AM-2PM
MINOR UPDATE MEME
Copy and a reel made from a template were shared on media platforms to engage community, inform about the outage of a seasonal special, and promote others in a way that highlighted the cafe’s voice.
🥚We're joining the ranks of the many groceries stores rn and 86'ing Eggnog for the moment ☹️ Who knew y'all were so obsessed?!? Don't worry, we've got latte and hot cocoa specials to
tide us over until the eggnog cows get back to us—
Specialty Lattes - Peppermint Mocha, Salted Caramel, & Dark Chocolate Toffee Hot Cocoas - made from scratch with endless flavor opportunities (raspberry, caramel, and hazelnut have been HOT this season)
Open 8am-2pm • Fri-Sun • 12/5-12/7
FACEBOOK EVENT COVER GRAPHIC & DETAIL SECTION
Graphic and copy created the Facebook event for an upcoming weekend market, formatted in ways to both support clarity and highlight an extensive lineup of offerings.
“GENEVA CHRISTMAS MARKET
NOVEMBER 29TH & 30TH
11AM - 4PM
DOZENS OF VENDORS • FREE ENTRY • FREE PARKING
BAR & CAFE BEVERAGE SPECALS • LIVE MUSIC • BONFIRES & S’MORES
TAKE HOME YOUR CHRISTMAS TREE AND FRESH WREATHS!
SANTA MEET & GERET & DIY PHOTOS — FREE (SAT 11-12, SUN 11-1)”
“🎄Geneva Christmas Market 2025 🎄
Saturday & Sunday • Nov. 29th & 30th • 11am-4pm
@ Lake Geneva House of Music - N3241 County Rd H, 53147
Kick off the season with two full and festive days of market magic. Wander through dozens of local makers, sip warm drinks, enjoy holiday treats, and cozy up by the outdoor fire pits with friends and free s'mores.
Inspired by European Christmas markets and the timeless joy of gathering with loved ones, this weekend brings together community, tradition, and the spirit-warming soul spirit of winter. ❄️✨
✨ ALL-DAY FESTIVITIES • Saturday & Sunday, 11am-4pm ✨
Holiday Market ~gifts, crafts, décor, snacks & more!~
☕️ House of Music Cafe -lattes, specialty drinks, & pastries~
🥂Full Bars Open
🎟️🚗 Free Entry & Free Parking!
🏠 Full Indoor Amenities
🔥 Outdoor Bonfires & (free) S'mores
🌲Tree of Remembrance — add an ornament for a loved one!
FOOD VENDORS:
Brats & Comfort Bites
Los Lupes Taco Truck
🎄🚙 TAKE HOME YOUR CHRISTMAS TREE on the way out! Local fave
Tommi's Garden Blooms (from across the street!) will bring their famed stock of trees!
————————
✨ SATURDAY SCHEDULE (Nov. 29th) ✨
11:00 - 12:00 🎅 Santa Visit • Free DIY Photos
12:00-3:00 🎶 Live Music by Emilie Grunfelder (Studio G)
3:45 📖 "The Night Before Christmas" Reading
————————
✨ SUNDAY SCHEDULE (Nov. 30th) ✨
11:00 - 1:00 🎅 Santa Visit • Free DIY Photos
3:45 📖 "The Night Before Christmas" Reading”
“✨ Current Vendor List (updated regularly!) ✨
Come for the market. Stay for the magic. Shop local, make memories, and enjoy a cozy winter weekend at the Lake Geneva House of Music. Inspired by European Roots, Timeless Traditions, Community, & Loved Ones. Hosted by Lake Geneva House of Music & Brett Hansen. Sponsored & Supported by Geneva Tourism Commission.
FOR VENDORS - Vendor spaces are filling up quickly, but we still have some left! EMAIL: [EMAIL] OR GO TO: [DIRECT LINK]”
