Newsletter & Blog Production (Astrology)
Weekly, free & paywalled editorial content— newsletters and blog-style essays— translating astrological transits into structured analysis and niche presentation, including focused forecasts.
TIMEFRAME: June 2022-September 2024
PUBLICATIONS: ~93
This newsletter was built for a defined subscriber audience seeking structured, practical astrology beyond generalized horoscopes. The content needed to serve readers interested in long-term planning, career timing, and thematic interpretation, while remaining accessible, grounded, and readable week to week.
The challenge was transforming a complex, abstract system into a consistent editorial product. Each issue needed to balance weekly timeliness with long-form insight, maintain a coherent voice across recurring formats, and clearly differentiate free content from subscriber-only material behind a paywall.
SCOPE:
Brand voice development and editorial tone calibration
Weekly transit analysis structured for recurring publication
Niche essay development (career forecasting, planning, thematic focus)
Subscription and paywall copy
Content segmentation between free and subscriber-only posts
Editorial structure designed for long-term reader engagement
TONE: Chaotic, Real, Feminine, Mystical, Mysterious but Accessible, Novice-Friendly
CONSTRAINTS: This audience is used to consuming quick, bite-sized blanket statements in this er of digital astrology. The goal was to balance gossip column-style intrigue with deeper insights that would allow readers to practically apply the information in their own lives.
TOOLS USED:
Substack
Mailchimp
Canva (graphic assets)
Squarespace (subscriber sign-up integration)
Stripe (deposits)
BLOG-STYLE ESSAY
Sent on Substack as a part of the ‘Everyday Astrology’ editorial, which focused on energetic transit analysis.
blog post cover image
TITLE & SUB-TITLE:
Venus opposite Uranus - my fave flirty duo?
A deep and meaningful cosmic flirt fest is upon us! 💃
EXCERPT:
Okay babes, grab your lip gloss (and your broomsticks), because the October 14th is serving up one of my favorite cosmic combos: Venus in Scorpio facing off in an opposition with Uranus in Taurus. This isn’t about just love, though- Venus’ energy goes way beyond romance. Think aesthetics, self-expression, sexuality, sensuality, the feminine energies around us, and how we embody that within ourselves. This dynamic? It’s an explosion of all those Venusian things with a side of Uranian shock value.
From a Hellenistic perspective, Venus isn’t just the planet of love; she’s the goddess of beauty, pleasure, and what we desire at our core. She rules over everything that makes life juicy—what we adorn ourselves with, how we move through the world, and the way we tap into our sensuality. Uranus, the planet of rebellion and sudden change, shakes that up in the most unexpected ways. Cue the Halloween vibes—things are about to get witchy and wild.
Last year, ON HALLOWEEN, the two made an ultra-flirty trine from Virgo to Taurus, which is what made me really realize just how pungent this duo gets around this time of year. We’ve seen these two get a lil curious about each other every October for the past few years now, and it’s become a bit of a mood… Ya know about that October Theory that’s going around? Could Venus/Uranus be behind some of that annually unexpected and plot-changing moments?
—
TRANSIT:
14 October, 2024 | 18:21 EST
TIMELINE:
We’ll probably feel this from October 7th - 21st.
—
Venus in Scorpio: The Femme Fatale
Venus in Scorpio is not here to play around. She’s all about passion, intensity, and diving deep into what feels true, even if it’s dark or taboo. Think of her as the ultimate femme fatale—mysterious, seductive, and a little dangerous. When she’s in Scorpio, Venus isn’t just about the superficial stuff; she craves authenticity, whether it’s in love, art, or self-expression. This is the vibe where you throw on your boldest, darkest lipstick and let your energy do the talking.
Uranus in Taurus: The Rebel Shaking Things Up
Enter Uranus in Taurus, the cosmic rebel who’s all about flipping the script. Taurus is usually steady and grounded, all about…
TAILORED MONTHLY HOROSCOPES
Positioned after a monthly transit overview, these horoscopes invite the readers to deeply integrate the information for themselves.
EXCERPT:
HOROSCOPES
for your rising sign
—
♈️ Aries Rising
Libra season brings a focus on relationships for you, Aries. The Sun and New Moon in your 7th house of partnerships ask you to seek harmony and balance in your personal or professional relationships. Venus in Scorpio, moving into your 8th house, intensifies intimate connections and shared resources. Be mindful of power dynamics around assertion and unnecessary conflict, especially when it feels like a part of a pattern.
Focus: Relationships, balance, shared resources.
♉️ Taurus Rising
For Taurus, Libra season activates your 6th house of daily routines and health. The Sun's energy encourages you to assess how you can bring more balance into your work or wellness habits. Venus entering Scorpio, in your 7th house of relationships, might highlight emotional depth and transformation in your partnerships and perspectives. As Venus makes powerful aspects this month, it's time to nurture those intimate emotions.
Focus: Health, routines, relationships.
♊️ Gemini Rising
Gemini, this season highlights your 5th house of creativity, joy, and self-expression. With the Sun and New Moon here, it's an excellent time to explore creative projects or romantic ideas that are truly fulfilling to you. Mars trine Saturn on September 29th also supports your ambitions, especially when it comes to your 9th house of travel and higher learning. Venus in Scorpio entering your 6th house may bring a focus on how you can optimize your work or improve your daily routines.
Focus: Creativity, joy, health.
PUBLICATION ‘ABOUT’ PAGE COPY & LAYOUT
One of three Substack publications, ‘Everyday Astrology’ was the catch-all for subscribers, featuring basic forecasts and transit analyses. It combined the glory of horoscope columns with the spiritual reasoning that the audience is deprived of elsewhere on social media. The copy and format focused on brand voice, as well as the digital creator trends of early 2023.
WEEKLY TRANSIT NEWSLETTER SUMMARY SECTION
Sent as a part of the weekly transit digest mailing list.
EXCERPT:
CANCER SEASON
ruled by: MOON: emotions, nurturing, security
element: WATER: sensitive, intuitive, fluid
modality: CARDINAL: the Summer Solstice, the brightest days and the beginning of the light diminishing
herbal remedies: chamomile (calms anxiety), st. john’s wort (strengthening sense of self), blue lotus (intuition vitalizer)
—
THIS WEEK...
You might feel...
Changing day-to-day energies, less emotional.
^ On that note, stepping more into your own prides and passions.
You could expect...
Emotional situations arising opportunities to help others or help others simplify their lives, or the need to receive support from others in simplifying your life.
It's a good time to...
Wrap up tedious projects or chores that've been bogging you down.
Embrace any mood shifts or situations that leave you feeling lighter, take note of what has the opposite effect.
You may want to wait on...
Just be sure you’re keeping on eye on your external energy outputs- Mercury in Leo may make you pause mid-sentence because you’ve realized you’re talking about yourself too much, but this placement is also great for propping others’ ideas and individuality up on a pedestal… It’s all about ~ balance ~.
