Social Media Copy for Spooky Farming Game

Project / Brand Name: Willowbrook Vale

Type of Work: Social Media Copy for In-Game Event

Fictionalized for portfolio.

Writing social media posts promoting a seasonal event, “Harvest Moon Haunt”, and the special event’s in-game crops, for a spooky-but-cozy farming sim game, Willowbrook Vale.

Deliverables:

• x1 social media post promoting HMH event 3 weeks out

• x1 social media post announcing limited-time in-game crops

Tone(s) / Voice:

Playful and seasonal, but not too cheesy. FOR CROPS: lean a little eerie, but still playful.

Requirements:

< 50 words each

Must-Haves:

• Event name

• Crop name

• CTAs

Notes:

Focused on scroll-stopping spooky season buzzwords and emojis, further capturing the game’s audience and aesthetic.

This is a work of fiction. Names, characters, businesses, places, events and incidents are either the products of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.