Festival Vendor Onboarding & Workflow

COPYWRITING | DIGITAL SYSTEMS | OPERATIONS

Project / Brand Name: Lake Geneva House of Music

spotlight: Lake Geneva Taco Fest

Type of Work: Event Vendor Operations & Digital Relations

Over the course of the venue’s outdoor event season, I managed vendor onboarding for multiple seasonal markets and festivals.

Featured here is my work for the 5th Annual Taco Fest, our largest event, which drew 40+ vendors and 5,000+ patrons over three days.

Deliverables:

• Digital application system (built via Cognito Forms)

• Automated email comms and invoicing

• Vendor management workflow

• Social media vendor calls

Tone(s) / Voice:

Friendly and community-oriented while using as clear verbiage as possible (*see note).

Must-Haves:

• Fine print: safety and compliance information, dates and times for vendors, contact information, etc

Results:

• +25% YOY increase in vendor registration & attendance

• +25% vendors capacity reached in 1st week

• Reduced organizer back-and-forth

Notes:

*One challenge with coordinating vendors in this region is the heavy presence of ESL/ Spanish speakers in a primarily English-speaking community. One goal of these communications was to streamline digital processes to optimize the organizers’ workflow by minimizing the need for explanatory phone calls and emails.

Created by M. Smith for Lake Geneva House of Music. This work is presented for portfolio purposes only and may not be reproduced, distributed, or used commercially without permission.