WORK COMPLETED: 2025-2026

Recurring newsletter content for a rustic, community-based food and music venue, shaping tone and engaging points of connection.

TIMEFRAME: June 2025-January 2026

PUBLICATIONS: ~30

I led newsletter production for a multi-use venue hosting live music, markets, private events, recurring community programming, and food and beverage offerings. The newsletter functioned as both a weekly editorial publication and a primary communication tool for audiences, vendors, and collaborators.

The newsletter functioned as a recurring editorial publication and primary communication channel for a multi-use event hall. Each edition combined upcoming programming, announcements, and community-facing updates into a single, consistent touchpoint. Rather than serving as a simple promotional email, the newsletter operated as a structured editorial product—balancing event information with tone, pacing, and narrative continuity to keep audiences engaged and informed.

Its purpose was twofold: to drive attendance and participation while also reducing operational friction. By clearly communicating schedules, expectations, and calls to action, the newsletter minimized confusion for patrons, vendors, and collaborators, and helped establish trust through consistency. Over time, it became a reliable reference point for what was happening at the venue and how to engage with it.

The audience included general patrons, performers, vendors, and internal collaborators, each with different informational needs. Editorial decisions accounted for this mixed readership by prioritizing clarity, hierarchy, and adaptable voice—ensuring that logistical details were accessible without sacrificing warmth or personality.

SCOPE:

Planned weekly editorial structure aligned with programming calendar
Wrote and edited all copy with a consistent, venue-specific voice
Balanced promotional content with narrative and community tone
Coordinated content timing with live events, markets, and ticketed shows
Adapted voice for different audience segments within a single send

TONE: Rustic, Accessible, Music-Centric

CONSTRAINTS: This audience varies in age and event preference, ranging from locals looking for a dive bar to Chicago tourists planning their next getaway.

TOOLS USED:

Mailchimp
Squarespace (subscriber sign-up integration)
Afton (digital box office integration)
Canva (graphic assets)

WEEKLY CAMPAIGN INTRODUCTION COPY

Small but powerful paragraphs to introduce a late-November send.

Hey Y’all, Happy Tuesday!

Whether you’re stopping by sometime this week for one of our weeknight events, or driving by in the wee hours of the morning— check us out! We and the elves are over here working hard on getting the grounds Christmas-ified for our upcoming Geneva Christmas Market! Mark your calendars — only 10 days until the coziest winter kickoff of the season!

But for now, we’ve got tacos, jams, dancing, trivia, bingo, karaoke, pizzas, loops, songwriters, acoustic sets, and alllll the good vibes for when you just need to sit down, relax, be warm, and enjoy great company.

[WEEKLY LNIEUP AND DETAILS BELOW]

WEEKLY CAMPAIGN INTRO COPY & STYLIZED LINEUP ASSET

This lineup graphic asset has seen many versions of itself, but we’ve finally settled on one that feels perfect and is still easy to skim, complete with the brand’s favorite marquee lettering.